Posted on October 28, 2010.
Toyota to Sponsor Safety Campaign Traffic Spring Toyota Motor Corp. announced earlier that it will conduct the spring Toyota Traffic Safety Campaign, which is expected to produce from April 1 to May 31 The campaign will also be accompanied by a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and dealers and brokers of rental lease. Toyota campaign will coincide with Japan's spring Nationwide Traffic Safety Campaign which runs from May 11th to 20th of that month.
For the campaign this year, Toyota will focus on topics related to prevention of accidents involving children running in the streets, and road safety for seniors. In respect of that campaign, Toyota will donate 2.65 million traffic safety picture books to children entering kindergartens and nursery schools in the country, and 47,000 traffic safety picture-story shows the gardens of children, kindergartens, libraries and children's facilities throughout the country.
In addition, Toyota has also developed special brochures to educate children and drivers of vehicles on the campaign themes this year. The brochures will be distributed with the help of auto dealers, parts distributors and rental dealers lease / national.
This year, Toyota's 39 years in that year by the movement. Spring Toyota Traffic Safety Campaign began in 1969 and so far the company has donated a total of approximately 115.9 million picture books and about 1.15 million traffic safety shows the picture-story.
Toyota this spring, the Traffic Safety Campaign involves the donation of educational materials for road safety, including giving the book-doodle-doo Cuccu road safety picture. The book titled "Play football together," highlights the dangers of running into the street. The books, about 2.65 million, will be given to new students in kindergartens and nursery schools nationally and their guardians by vehicle dealers nationally.
Another security Cuccu-doodle-doo-traffic photo story entitled "Becoming a chicken Mother," which highlights how to avoid the danger of running into the highways, will be donated to kindergartens and nursery schools, libraries and Facilities for children in the country. About 47,000 copies of "Becoming a mother chicken" books will be distributed by vehicle dealers nationally.
The leaflets, which show how to prevent children from running into the street and to protect elderly pedestrians, will be disseminated to both children and drivers of vehicles. About 730,000 copies will be distributed nationally through vehicle dealers, parts distributors, dealers and rental / lease.
Furthermore, educational posters entitled "Review of each person leads to road safety" will be displayed in about 7400 places for the drivers and the general public to be informed. They will also be available between May 1 and 7 to JR Nagoya Station has stressed the importance of road safety.
There are so many things that drivers, occupants and pedestrians have to know. The information is not limited to EBC brake pads and other automotive parts. A fraction of this information will be supplied by Toyota through its latest campaign.
